The Allcoast Media Market – Saltwater Anglers From Coast to Coast
Higher Incomes on the Coast
13 of the
top 20 per capita income countries in the US are coastal and in the Allcoast Media Market.
More People +
More Income +
higher
Spending
= Better Target
Anglers in our market - 6.7 Million Anglers
Northeast - 1.73 Million
Gulf Coast - 4.07 Million
California Coast - 932,404
Saltwater Anglers - The Equation For a Better Target Market
17% higher median household income in coastal counties than non coastal counties
• More than 50% of the US population is located on the coast, which only comprises 17% of US land
• Saltwater anglers spend $174 more a year per angler than freshwater anglers
** Sources: 1. NOAA: Population Trends Along the Coastal United States 1980-2008; 2. 2001 National Survey of Fishing, Hunting and Wildlife-Associated Recreation
