| Active anglers |
 |
- 84% fish more than 25 times a year
- 78% consider themselves Advanced anglers or better
|
|
 |
|
| household incomes |
|
- 63% have a household income of $60,000+
|
|
|
|
| Age Statistics |
|
 |
|
| boating anglers |
|
- 57% own a boat
- 14% plan to buy a boat
- 59% plan to make a marine electronics
purchase in next 12 months
|
|
|
